semantic differential

semantic differential
A method devised by C. E. Osgood and his colleagues to study the connotative meaning of cultural objects, using a set of bipolar rating scales (for example sweet/sour, good/bad), in order to elicit data (see, and , The Measurement of Meaning, 1957). When scales are intercorrelated and factor analysed , three general components repeatedly appear, both for different objects and cross-culturally: namely, evaluation, potency, and activity. The technique can be used to compare the responses of one individual to different objects, experiences, concepts, or whatever; and of groups of individuals to same stimuli. It has been used in a variety of settings including market research and therapy.

Dictionary of sociology. 2013.

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  • Semantic differential — Diagnostics Fig. 1. Modern Japanese version of the Semantic Differential. The Kanji characters in background stand for God and Wind respectively, with the compound reading Kamikaze . (Adapted from Dimensions of Meaning. Visual Statistics… …   Wikipedia

  • semantic differential — Psycholing. a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good bad or strong weak. [1950 55] * * * …   Universalium

  • semantic differential — A method of comparing the strengths and weaknesses of a product or company image with the competition by asking respondents to describe the product or company by choosing one of a pair of words or phrases that would best describe it, e. g.… …   Big dictionary of business and management

  • semantic differential — /sɪˌmæntɪk dɪfə renʃəl/ noun a scaling technique which provides a range of possible answers between two opposite descriptive words …   Marketing dictionary in english

  • semantic differential — Psycholing. a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good bad or strong weak. [1950 55] …   Useful english dictionary

  • Osgood's semantic differential scale — See semantic differential …   Dictionary of sociology

  • Semantic similarity — or semantic relatedness is a concept whereby a set of documents or terms within term lists are assigned a metric based on the likeness of their meaning / semantic content. Concretely, this can be achieved for instance by defining a topological… …   Wikipedia

  • Semantic relatedness — Computational Measures of Semantic Relatedness are [http://cwl projects.cogsci.rpi.edu/msr/ publically available] means for approximating the relative meaning of words/documents. These have been used for essay grading by the Educational Testing… …   Wikipedia

  • Semantic gap — The semantic gap characterizes the difference between two descriptions of an object by different linguistic representations, for instance languages or symbols. In computer science, the concept is relevant whenever ordinary human activities,… …   Wikipedia

  • Differential — may refer to: Contents 1 Mathematics 2 Natural sciences and engineering 3 Social sciences 4 Medicine 5 …   Wikipedia

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